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Ariel, Lenor and Dash bottles to arrive at retailers in first half of 2016.
July 24, 2015
By: Christine Esposito
Editor-in-Chief
Procter & Gamble Fabric Care has announced a new environmental initiative which will see 230 million bottles of flagship brands like Ariel, Dash, Lenor and Unstoppables made out of post consumer recyclate (PCR). The first P&G Fabric Care bottles impacted by this announcement are expected to be on sale in retailers in the first half of 2016. The 230 million bottles, which are expected to be produced using PCR, is the equivalent of the distance from the North Pole to the South Pole i...
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